Nature lite food emerged with a vision of serving healthy edible oil at its purest form. The founders noticed that there are many stores in Raipur, who are selling pure edible oil, but the fact is they do not manufacture it on their own, instead they were working on a franchise model.
According to their R&D team 60% of raipurians fall under an income slab of 30-50K/month, so including totally organic oil in their diet might disturb their budget.
This led them to come up with an idea of introducing a mid range product which is cheaper than organic oil but way better than refined oil in market. This could only be possible if they could manufacture oil locally. This moved their attention towards old and traditional kachi ghani method of extracting oil naturally.
After just a month of distribution they found that people of Raipur are showing an inclination towards pure product which is their primary driving force to move towards their mission.