They envision a future where plant-based foods and desserts are affordable and accessible. A future where animals are viewed as the living, breathing, feeling individuals that they are, and animal agriculture no longer exists.

The journey of their brand began in 2015 when Mrs Jayshree Kothari started making ice cream with “mylk” for her vegan son – Aatman Kothari. With time she aced the art of making vegan, dairy-free ice creams, building a loyal fan base in friends and family. The notion about vegan desserts being “expensive” and not as good as the “normal” ones, needed to be changed. Hence, the mother-son duo set themselves on a course to make that happen, which led to the inception of the brand in 2020.

Their biggest achievement so far has been the overwhelming acceptance of these ice creams as – as good as, or in some cases, even better than the “normal” ice creams.

https://youtu.be/22408R2BrxI